Web analytics pretty much helps you to exist in the world wide web. Best example: GOOGLE Analytics, it helps the user collect, track, measure and report. It shows you performance level.
But don't you find it weird that you get too see the number of people viewing your site and when you ask yourself "how come others get more views?"
You may want to consider Avinash Kaushik's WEB ANALYTICS: An hour a day; the autor explained here the basics of how we put the right mindset.
These are the things to be considered: Customer Centricity this is where people come in to question, you get to the point of thinking about the purpose it would provide you and your company. The purpose must be clear so that you would know what to achieve. Solve for Business Questions, sometimes you have to answer personal concerns in the business so that you will have an established stature in the long run. Follow the 10/90 Rule, this will establish brain power amongst fellow workers and the 10% will be used for the tools.
The search begins. Popularity counts. But remeber to put it the content whether you Believe it OR Not
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